London Borough of Jam: the London jam specialist!

There is nothing that makes me feel more satisfied than a good spread of jam on toast. Specifically, raspberry jam in fact! And I love independent stockists that give me seriously quality jam for that super luxury experience. I’m being quite serious!

As a child, jam sandwiches and a glass of milk were one of my fave things, and as an adult, jam on toast or jam on a crumpet is my go to comfort snack, for first thing in the morning or last thing at night.

I’ve been following the London Borough of Jam on Instagram for about a year since I first stumbled across them, and they’ve been around since 2011. They have a small but enticing range of jams and marmalade with a beautiful mix of flavours that basically make you want to buy the whole shop! Their website tells you their numerous London stockists, and they periodically offer experiences such jam making sessions- another thing on my to-do list.


So I popped along to the LBJ shop in Clapton this morning, and had a treat of egg, with potato sourdough bread from the Dusty Knuckle (seriously good stuff), Yorkshire Rhubarb jam and a pot of tea. The cafe is small but cosy, the staff were very lovely, and I really enjoyed my little jam tasting sesh before deciding which ones to take home! My treat to me bag consisted of the Seville Orange and Chamomile marmalade,  Greengage and fennel pollen (both seriously yummy) and a Blackberry and Cacao for a friend. I was also handed their loyalty card- buy 9 and get the 10th jam free, which could be a bit dangerous!


The shop is open 9-4pm Fridays, Saturdays and Sundays and you can find more information about buying online, their forthcoming jam recipe book and their address at:

Why visit? Support local and walk away with superb quality products for you or that someone special.

How much?: £5.00 instore per jar. I paid £3.00 for a pot of tea, and £5.50 for lots of the amazing Dusty Knuckle sourdough toast with jam and a boiled egg, so very reasonable.

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