Supporting London Independents

Since the start of lockdowns last year, I’ve been concerned as to how independent business owners would survive. Indeed many haven’t and continue to close, but many have been lucky to weather the storms, and need our continued support where possible. I decided to start a #followfriday #supportlocal #supportlondonbusinesses post on my Instagram page (find me there @lovinglivinglondon to see this and my other posts) with a focus on smaller businesses.

It has been wonderful to celebrate what London has to offer! Please also find the below on my Instagram account @lovinglivinglondon, and find each of the below businesses on my guide there, with their Instagram accounts also linked.

  1. The Littles Kidswear

First off we introduced The Littles Kidswear, which is curated by the wonderful Alex who carefully selects a variety of the most hip and trendy baby and toddler clothes (with some matching items for mamas!) that I think I’ve ever seen! My favourites include the Busby Jacket and the Mo Tracksuit in Burnt Orange, and I’m looking forward to purchasing some of these as special wear for Sonny as he gets bigger. The Littles has a focus on long term durability that can be handed down in the family, and also donates money to charities including Black Lives Matter.


2. The Sugar Tearoom

Afternoon Tea is one of my absolute favourite things to do, and in London one of my favourite places to do it. As the months go by in lockdown it’s hard at times having things to look forward to and wanting to plan but not knowing when things may be re-open again. Enter, mobile tea rooms “The Sugar Tearoom”, who are based in North London and for just £13.50 can whip up an amazing afternoon tea and deliver it to your door. How good is that? See photos below for what the gorgeous goodies look like, and also note that owner Sophia caters for dietary needs if highlighted, including gluten free, and caters for special events such as forthcoming Valentines Day cookies, hampers and occasion cakes! Perfect!


3. Vibrant Vegan

In the early days of life with Sonny, and not being prepared for the intensity of the fourth trimester, his colic and reflux and more intense lack of sleep with that, plus the cluster feeding that left me with no hands free most of the time, I wanted something nutritious, healthy, yummy, and better than the average microwave/oven meal from the local supermarket to nourish myself with! I came across Vibrant Vegan and was instantly intrigued. Although I’m not a vegan, I love eating veggie and vegan food, especially when ingredients and flavours are used as well as these guys do!

I ate these during summer months, they are of course for all year round, and right now I’m particularly loving the “Mega Marrakesh Tagine” which has some of my favourite ingredients of chickpea, buckwheat, flaked almonds for a delicious texture change, and pieces of apricot for a lovely sweetness! I really like the way the company has a ethical ethos, that you can create your own box from over 20 flavours, the packaging it is both delivered and cooked in is all recycable and love their charity initiatives, more details of which are on their website! I also love the fact GF and other dietary needs can easily be catered for, and that you get a good amount on my plate, as I don’t know about you, but standard microwave meals often leave me feeling a little bit short changed!

**Vibrant Vegan kindly gifted me some meals during Veganuary but all thoughts and opinions very much my own.


Who’s yet to come? Check back, and also find me @lovinglivinglondon for more information on the following London businesses:

Boem 5th Feb


South Island Art 12th Feb


House of Dandelion 19th Feb


For more London ideas and recommendations, come and find me over @lovinglivinglondon on Instagram!

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